Giving users a reason to come back

What is FOX Bet Super 6?

A free-to-play sports prediction app — pick six match outcomes a week, win cash for perfect picks. As UX Designer at Mindera, I worked on two connected pieces: the consumer-facing Super 6 Leagues feature, and the internal admin tool the FOX Bet content team used to run everything behind it.

What was the problem?

Super 6 was a solid single-player experience but weak on retention — once users made their picks, there was no reason to come back until next week. The content team was also managing leagues, contests, and prizes through patchwork tools, slowing down their ability to launch new formats.

How did I approach it?

For users, I designed Super 6 Leagues — a social mode where players join or create leagues with friends and compete on weekly leaderboards. Working in a Mindera squad with developers and PMs, we kept league creation to 3 taps from home. For the admin team, I designed the Super 6 Admin Tool from scratch — a clean, table-driven interface for managing leagues, contests, prize wheels, and approvals.

What was the outcome?

The work shipped before FOX Bet wound down its US operations — so I never saw long-term retention data, the reality of working on products affected by business decisions outside the design team.

Lesson: my first project designing for two very different user groups (consumer + admin) in the same engagement, which taught me a lot about keeping two design directions cohesive without bleeding into each other.